Serra & de la Rocha

SerraydelaRocha is a duo founded by Ferran Serra Solá and Oscar Vera de la Rocha, born in 1975 and 1976 respectively. Both are industrial designers who studied at Barcelona’s industrial design school Elisava. In 2005, they joined forces and opened their own studio.

SerraydelaRocha are extremely hands-on: they oversee and manage their projects and orders from the moment their design is conceptualised, then developed right up until its launch. Services they offer include industrial design, consultancy, management and creative direction. They collaborate with companies with one-off orders or act, in a freelance capacity, as a company’s design department. They believe in design that communicates its purpose, that is thrilling but which is also useful and practical.

Dorm is a collection of upholstered
modular sofas with an internal structure made from
rotation-moulded 100% recyclable polyethylene. Its
cushions are made from a combination of technical foams for maximum comfort and protected by a removable waterproof fabric.